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4 Branding Lessons From Nike's Colin Kaepernick Ad
Nike's Kaepernick Ad Set to Air on N.F.L.'s Opening Telecast - The New York Times
Nike Returns to Familiar Strategy With Kaepernick Ad Campaign - The New York Times
PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar
Why 'Believe in something' is the right thing for Nike | Missouri Creative
Nike's Novel Approach of Risk Management: Create a Risk – Crisis Communication Blog by Timothy Coombs
Nike Risks Backlash With Colin Kaepernick Deal - WSJ
Nike Success Driven by Tech, Risks Like Colin Kaepernick Ad
Nike's Kaepernick ad prompts heated sniping and vocal support | The Seattle Times
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Nike & Colin Kaepernick — A Case Study on Authentic Cause Marketing
Sports & Politics Intersect: Nike just does it | Yardbarker
Nike took a calculated risk with Colin Kaepernick ad, experts say - Los Angeles Times
Nike's Colin Kaepernick campaign erases his revolutionary message.
Nike and Colin Kaepernick: Worth the Risk?
Dream Crazy: The NFL's Outrage Became Nike's Marketing Advantage
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Colin Kaepernick ad: Nike "Just Do It" campaign spurs boycott for adding NFL quarterback who led national anthem protest - CBS News
With New Kaepernick Ad, What Does Nike Believe In?
The Nike boycott over Colin Kaepernick, explained - Vox
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick | PR Week
Nike took a calculated risk with Colin Kaepernick ad, experts say - Los Angeles Times
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