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Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision
LeBron James & Adidas: The Unorthodox History - Boardroom
Report: Nike was unwilling to give Kobe Bryant's contract similar 'lifetime' structure held by LeBron James and Michael Jordan - Lakers Daily
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer
LeBron James turned down $10 million check when he was 18
LeBron James & Adidas: The Unorthodox History - Boardroom
Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? - TheStreet
The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas: Exploring The Possibilities | BashaBearsBasketball.com
How a 16-year-old LeBron James positioned himself for a monster shoe deal - ProBasketballTalk | NBC Sports
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
LeBron Appeared To Cover Adidas Logo On Drew League Jersey
Why LeBron James is Nike's for life | LeBron James | The Guardian
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack
LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James & Adidas: The Unorthodox History - Boardroom
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer - ESPN
Sonny Vaccaro Explained How He Left Adidas Because They Lied To LeBron James About A $100 Million Contract | Fadeaway World | wenatcheeworld.com
May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James
How Nike Almost Missed Out on Signing LeBron James | Sole Collector
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca
LeBron James taped up Adidas logo during Drew League appearance
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World