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Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James

LeBron James Turned Down $10 Million From Reebok in High School, and It Was  a Brilliant Business Decision
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

Report: Nike was unwilling to give Kobe Bryant's contract similar  'lifetime' structure held by LeBron James and Michael Jordan - Lakers Daily
Report: Nike was unwilling to give Kobe Bryant's contract similar 'lifetime' structure held by LeBron James and Michael Jordan - Lakers Daily

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer
LeBron's High School Shoes Are Being Reissued By Adidas - The Ringer

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? -  TheStreet
Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? - TheStreet

The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas:  Exploring The Possibilities | BashaBearsBasketball.com
The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas: Exploring The Possibilities | BashaBearsBasketball.com

How a 16-year-old LeBron James positioned himself for a monster shoe deal -  ProBasketballTalk | NBC Sports
How a 16-year-old LeBron James positioned himself for a monster shoe deal - ProBasketballTalk | NBC Sports

A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not  Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has  A $1 Billion Lifetime Deal
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike

LeBron Appeared To Cover Adidas Logo On Drew League Jersey
LeBron Appeared To Cover Adidas Logo On Drew League Jersey

Why LeBron James is Nike's for life | LeBron James | The Guardian
Why LeBron James is Nike's for life | LeBron James | The Guardian

adidas Totally Blew Its Shot at Signing LeBron James Out of High School -  stack
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack

LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James Signs Lifetime Deal With Nike - FloHoops

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

James Harden of Houston Rockets will join Adidas as Nike opts not to match  13-year, $200 million offer - ESPN
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer - ESPN

Sonny Vaccaro Explained How He Left Adidas Because They Lied To LeBron James  About A $100 Million Contract | Fadeaway World | wenatcheeworld.com
Sonny Vaccaro Explained How He Left Adidas Because They Lied To LeBron James About A $100 Million Contract | Fadeaway World | wenatcheeworld.com

May 22, 2003 – High school basketball star LeBron James signed with Nike  $90 million | AthleticPoetics
May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James

How Nike Almost Missed Out on Signing LeBron James | Sole Collector
How Nike Almost Missed Out on Signing LeBron James | Sole Collector

Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron  James end up with Nike?
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?

LeBron James covered Adidas logo while playing in Drew League, just like  Michael Jordan did | Marca
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca

LeBron James taped up Adidas logo during Drew League appearance
LeBron James taped up Adidas logo during Drew League appearance

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World