Nike and Adidas are in a digital arms race — Quartz
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
How Adidas brought transparency to its digital ad buying - Digiday
Mobile consumers in the sports apparel industry - Think with Google
6 Things You Should Know About Adidas' Digital Marketing Strategy
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
adidas - adidas presents growth strategy 'Own the Game' until 2025
Adidas to spend the bulk of increased marketing spend on digital
Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
Adidas Marketing Strategy | Marketing Week
adidas - adidas presents growth strategy 'Own the Game' until 2025
Adidas: we overlooked traditional media's ability to drive ecommerce sales
Adidas: We over-invested in digital advertising
Adidas Says Traditional, Not Digital Ads Are Driving E-Commerce Sales – Footwear News
Adidas: We over-invested in digital advertising - N3X0
Adidas: We over-invested in digital advertising
Adidas pushes online sales and sustainability in five-year plan | Reuters
Adidas: We over-invested in digital advertising
Adidas to ramp up marketing spend despite group losses
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
How collaborative marketing and insights helped Adidas - Think with Google
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
