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Adidas vs Puma - History, Feud, World War, Olympics, Betrayal...
Adidas vs. Puma – The Family Business Feud That Fueled an Industry - Tharawat Magazine
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The Feud Which Created Adidas and Puma - African Research Consult
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The Fascinating Family Feud that Led to Adidas and Puma, and Allowed Nike to Dominate the Market
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Adidas and Puma: a football strip feud that divides a town
Amazon | Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports | Smit, Barbara | Germany