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The Olympics Just Doesn't Get Social Media | WIRED
Official Team GB Olympic Kitby Stella McCartney | Dezeen
Official Team GB 2012 Olympic Kit by Adidas and Stella McCartney - Mirror Online
London Olympics 2012 - Ancona + Associates
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Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Advertiser of the Year: Adidas
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London 2012 Olympics / Adidas on Vimeo
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Olympics boost Adidas sales | Financial Times
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