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Why Kanye West's Partnership With Adidas Is More Than An Endorsement - Retail TouchPoints
To celebrate Title IX's 50th anniversary adidas signs 15 female student-athletes to NIL deals and announces brand initiatives to push Sport forward for all
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The Business Page: Nike, adidas dominate endorsement world - Sports Illustrated
Sneaker Wars: Inside the Battle Between Nike and Adidas | GQ
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Adidas feat. Beyoncé: A Look at Iconic Partnerships through the Years - BANG.
How PR Campaigns Can Capitalise on Celebrity | Features | MN2S
The Best Celebrity Brand Endorsements of 2018 in Fashion and Retail – Footwear News
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Celebrities & Their Adidas Links - Ark Industries
Every Celebrity Who Launched an Athleisure Line - Celebrity Fitness Collections
Under Armour and Dwayne Johnson top celebrity endorsements list
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Adidas struggles to catch up with Nike's runaway success | Financial Times
I give them credit for taking the deepest dive first': Inside Adidas' playbook for celebrity partnerships - Digiday
